“Menthol cigarettes are often the first cigarette that youth and young adults try,” Dr. Grana Mayne said. “Prohibiting these products will reduce smoking's appeal to youth and young adults and is expected to decrease the likelihood that they will continue to experiment with and use cigarettes.”
The proposed rule to ban menthol in cigarettes and in cigars will be a landmark achievement for public health in general and for advancing the fight to address health inequity. Our findings point to the enormous potential of the proposed menthol ban to increase quitting among smokers.
