Бо кожен з магазинів бренду має свій target market і відповідна ціна.
Here’s a concise overview of Loblaw Companies’ main franchise brands, their target markets, and marketing strategies:
1. Loblaws: Targets middle- to upper-income urban families with a focus on quality and freshness, marketing specialty products, organic foods, and PC brands for a premium shopping experience.
2. No Frills: Appeals to budget-conscious shoppers by emphasizing low prices and essential items. Simple store layouts and frequent discounts cater to those seeking value.
3. Real Canadian Superstore (RCSS): A one-stop shop for middle-income families, offering groceries, clothing, and home goods. Marketing highlights convenience and variety.
4. Shoppers Drug Mart: Broad appeal with a focus on health, wellness, and beauty products. Known for loyalty rewards and urban accessibility, it attracts both routine shoppers and beauty enthusiasts.
5. Fortinos: Targets food-conscious families in the Greater Toronto Area with high-quality, fresh, and ethnic foods, emphasizing local products and a premium shopping experience.
6. Maxi: Quebec’s version of No Frills, serving budget-conscious shoppers with a no-frills, essentials-focused approach and low prices.
7. Zehrs: Community-focused in southwestern Ontario, targeting middle-income families with fresh foods and local products.
8. Provigo: Quebec-based, targeting middle-income shoppers with local and high-quality products, with a focus on Quebec preferences and PC brands.
9. Wholesale Club: Caters to businesses and budget shoppers, offering bulk items and essentials for economical shopping.
