On September 6, 2023, the European Commission announced that Google has been designated as a gatekeeper under the Digital Markets Act (DMA), a new piece of legislation designed to harmonize platform regulation across the EU and ensure fair and open digital markets. Beginning in March 2024, Google will make the following changes to comply with its DMA obligations requiring it to show choice screens: (i) introduce a new browser choice screen during initial device setup in addition to a search choice screen on Android smartphones and tablets; and (ii) show a search choice screen on Chrome on non-Android platforms. An illustrative version of the choice screen follows. Providers may vary by country.
