Drafting effective email copy can be time-consuming and challenging, but AI-powered tools can help streamline the process. The first automated email campaign was sent in 1978, and since then, there have been significant improvements in email marketing. Personalization, segmentation by audiences, better analytics, and improved grammar check tools like Grammarly have all contributed to better email copy.
Before the existence of GPT-3, other AI-powered tools such as Jasper and subject line generators were integrated into email services. With the addition of sentiment analysis, AI can even provide insight into how the email's tone may be perceived by the recipient.
By using AI to improve email copy, companies can reduce the resources they allocate to email marketing. With the ability to personalize content and analyze campaign data, businesses can make more informed decisions and increase the effectiveness of their email campaigns. In summary, AI-powered email copy tools can significantly enhance the email marketing process and help businesses achieve their marketing goals.